marketing research
	management consulting
	information supply
	legal provision

The basic areas of the application of our efforts are: a conjuncture of the market and its capacity, competitive environment, consumer preferences and behavior, corporate/product image, promotion in general and mediaplaning of advertising campaigns in particular, positioning and development of marketing strategy; solving of internal management problems, realization of changes and management by them; information systems of support of business and analysis of data; complex legal situations, including absorption, merge, allocation, transformations, representation in arbitration.

Marketing researches, spent efforts Analytic Center, Inc. , include:

	Research of the markets both consumer, and industrial goods;
	Research competitive environment;
	Research of consumer behavior, segmentation of the consumers;
	Recommendations on development of market strategy for the products and services.

For the tasks of the marketing information surveys and polls of householders and organizations, data of state statistics, interview, focus-groups, expert interrogations, structured supervision, store-checking, and analysis of the promotional materials, internal databases of the customers are used.

The processing and analysis of data are made with use of intelligent computer systems (SPSS, CHAID-analysis, Neural Connection both other) and modern marketing techniques.

The services in management consulting are given as to the enterprises, appearing in crisis, and roughly developing organizations, collided with problems of growth.

In an arsenal administrative Analytic Center, Inc. such system methods, as:

	Management of changes;
	Organizational development (OD);
	Business process reengineering (BPR);
	System intervention technology;
	Structural analysis on SADT methodology (switching on IDEF0)
	Optimization of organization structure.

Giving service in information maintenance Analytic Center, Inc. is guided as by development of specialized information systems by the personal orders, and on the offer of ready products. Analytic Center, Inc. is the partner of Moscow Office of "SPSS Inc. " and offers:

	Package of the statistical analysis "SPSS" in various updatings;
	Development of the individual applications on the basis of a package of the statistical analysis "SPSS" by the orders of the customers;
	Training the personnel to work with a package of the statistical analysis "SPSS" and individual applications;
	Development of internal information systems for executive and marketing problems.

Analytic Center, Inc. carries out legal maintenance of activity of organizations on subscription basis and by the order (License #76MU 034836 Department of Justice of administration of Yaroslavl region). Among offered services:

	Development and examination of the authorized documents;
	Registration of the enterprises on territory of various municipal formations of Yaroslavl region;
	Drawing up and examination of the contracts and other legal documents;
	Representation of interests in arbitration court;
	Advice on legal questions;
	Development of the projects of the normative acts of bodies of state authority and local administration.

During 1997-98 Analytic Center, Inc. concentrates on the projects for the following institutions and companies: State Parliament (Duma) of the Yaroslavl Region (social opinion polling, working out draft laws, legal consulting), «International company STEP by STEP» (marketing research of the tyre market), «Rus’khleb» (marketing research of bread, confectionery and pasta products, company's and trademark's image), «Tutayevkhleb», «Yarmolprod» (marketing research of dairy market, recommendations on marketing strategy), «Balkan Star» (marketing research of cigarettes market, brand testing, company's image), «Spektr Group» (automobile spares and oils) «Lakokraska Yaroslavl» (statistic processing of marketing data and marketing analysis of the varnish and paints market), State TV and Radio Company «Yaroslavia», TV and Radio Company «Center TV», TV Company «Gorodskoy Telekanal», regional newspapers «Yaroslavskaya Nedelya», «Severniy Krai», «Caravan-ROS» (analysis of mass media audience), «Yar'energo», «Pobeda rabochih», «International company STEP by STEP» (IDEF0 modeling and business process reengineering), mediaplaning for regional advertising campaigns, field research are being carried out upon orders of the ROMIR, Gallup Media, Russian Marketing Association (Moscow), «Toy Opinion» (Saint Petersburg), etc.

The team of the Analytic Center, Inc. employees came to existence in January 1992, when the Information-Analytical Department was set up in Yaroslavl Regional Administration. After 5 years, having gone through a great number of transformations and having broadened the content and functional aspects of its activity, the Yaroslavl Region Governor’s Analytic Center, comprised 34 employees. Analytic Center carried out tasks in providing the Governor and the Regional Government with analytical and information data, worked out and made use of information systems, laws in drafts, prepared material for the Ministry of Economy of the Russian Federation, fulfilled the tasks in economic growth modeling of regional economical processes, carried out various research.

Creation and utilization of information systems with the aim of storing, producing, processing, visualization and delivery of information in electronic media. For example, a project of creating the System of up-to-date indices of social-economic development of the Yaroslavl Region was realized. The System represented a storage of information, which contained more than 4000 weekly, monthly, quarterly indices of state and non state statistics concerning different aspects of regional life. The System served as the principal source for the Center activity as well as for other institutions of state power and institutions of local government. The Center, using the System, produced the following materials: Weekly report for the Yaroslavl Regional Government, which contained current analyses of economic process, financial indices, legal regulation activity, mass media reports and others done in form of PC presentation. Monthly information-analytical bulletin «Provincial Chronicle» containing 130 pages, which was devoted to situation in economy, social life, ecology, public health, unemployment, law and order, state and municipal finances, social-economic policy of federal and local government bodies, public-political situation (the bulletin was published for 35 months). Forecasts for the Ministry of Economy of the Russian Federation, reference, information and analytical materials for the Governor and the Regional Government.

These and other materials (weekly press reviews on regional problems, weekly review of federal normative acts) were issued in print form as well as placed into intranet-webs of Regional Administration. Some data can be accessed in the Internet -
http:\\www.adm.yar.ru, http:\\www.nns.ru (in the section of «Joint projects»)

Preparation of law drafts, introduced on behalf of the Yaroslavl Region Governor. Almost all principal legislative acts of the Yaroslavl Region were worked out with direct participation of the Analytic Center employees. Among them are - Charter to the Yaroslavl Region, laws on elections, referendum and local referendum, institutions of local governing, budget process, state order, information supply of the government bodies, etc.

Sociological Monitoring. Beginning 1993 twice a year the following surveys have been carried out

	living standards and life quality,
	political consciousness of the region population,
	mass-media audience.

Among the 2000 interviewees were city and county dwellers, representing both sexes, diversity of ages and locality. Proportional representation was observed in the region in which the survey took place.

The data for annual (1994-1996) survey of small business was collected by field methods. Five thousand companies and firms were analyzed being proportionally representative as per location and branches.

These surveys were carried out by means of personal interviews, the questionnaires comprised several hundred questions. Telephone public opinion polls were occasionally performed in the cities of Yaroslavl and Rybinsk (the second largest city in the region with the population of about 220 000 people. About 200 - 400 people were interviewed. Telephone public opinion polls mainly concerned politics, - for example, during governor, parliament and president elections.

Among the research programs it is necessary to point out experts polls. Thus in 1995-1996 research of the climate for investments in the region was done jointly with the Institute of Economy of the Russian Academy of Science upon orders of the Scientific Research Institute of the Central Bank of the Russian Federation. The specialists of the Center carried out field work as well as participated in developing of the method itself and preparing final reports.

While being part of the governmental structure, the Center cooperated with such research institutes as ROMIR-Gallup, Center for Study of Russian Regions, National News Service, and others. Upon request of ROMIR-Gallup the Center did field work, connected with mass media audience, consumer behaviour.

The data received during field work was processed by the specialists of the Center with the help of computer technologies and advanced methods of statistics. In particular the SPSS package is being utilized. The fact that the Center participates in the program of data analysis of «Russia monitoring of economic situation and public health» carried out by the Institute of Sociology of the Russian Academy of Science, Institute of Nutrition of the Russian Academy of Medical Science, University of North Carolina in Chapel Hill, State Committee on Statistics of the Russian Federation and the Center of Preventive Medicine of the Russian Academy of Medical Science with financial support of the Agency for International Development of the USA, the World Bank, the National Institute of Public Health of the USA and the SPSS software is an example of how deeply the Center has mastered the possibilities of statistics analysis.